The Economic Times, one of the reputed and best
name in the business newspaper. Which is published by same publisher who publish The Times Of India, Femina, Filmfare etc. That is BENNETT COLEMAN & Co. from Ahmedabad, Banglore, Chennai, Hyderabad, Kolkata, Mumbai AND New Delhi.
The ET full of business news, stories, corporate affairs, boardroom meeting information, price of sensex and shares and daily(weekdays only) turnover in stock exchanges. It gives in depth news from country’s economy to micro individual level of economy of everybody. ET also
provides 3 supplements with its main edition in whole
week.
On Monday it gives THE ET Investor’s Guide. Which
covers weekly analysis of stocks, its movements in last
week , various trends in particular shares, potential of
various stocks & performance of various mutual funds
etc. Which will be helpful from investments prospective.
On Wednesday it gives insight into the glamorous world of Advertisings, Marketing Strategies & various Promotional activity of various brands. That is The Brand Equity. which is useful to students of Advertising.
On Friday it gives CORPORATE DOSSIER. Which gives information on corporate boardroom strategies, problem faced by business, Human resource & various developments about corporate managements.
THE ET provides detailed stock & sensex movements from
Tuesday to Saturday.Where as on Sunday it gives weekly
analysis, information on different aspects of Business.
Along with best news, the pricing strategies of THE ET also worked very well.The other business news paper like Business Standard, Financial Express, Business Line available in price bracket of Rs. 3 to 5 through out week.Where as ET available in Rs.2 on weekdays and in Rs 9 on Saturday and Sunday.
Due clear winner pricing strategies, best news and business reporting made ET undoubtedly leader in Business news paper in terms of circulation and readership in its class.
If we want to criticize there very few points but that also not matters for ET. Like many times Et comes with lot of advertisements which create impression that ET is marketing feature rather than news paper. It also gives very less business news of world and information on global economy.
The students who want to do MBA after their
graduation.They have to start read ET from early, which
will help them in GDs AND PIs.