Et is definitely one of the most (if not the most) widely circulated ans read financial daily in india.in fact it has popularised the concept of financial dailies to such an extent that it there are many people who just can’t do without it.
but I feel now they are trying to change themselves into a daily with financial focus and to position themselves as an alternative to other newspapers totally. but the downside is that they are probably loosing focus and may be to some extent objectivity which is the hallmark of anything to do with finance.
they are very good in breaking news. being based in mumbai, the financial and commercial capital and having developed good contacts with knowledgebale people, that is their main strength. but many a times I feel the news published are more of a planted story by the concerned organisations rather than one scooped by them. even in recent times if you check up the stock price movements, reporting of other news papers and the reports in et this can be noticed.i know many people who are seriously involved in capital market who go thru’ et as a matter of habit but takes the informations with a pinch of salt.