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The Founder

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The Founder
Sonu Gupta @sonusgsk
Jan 29, 2017 12:26 PM, 2254 Views
(Updated Mar 24, 2017)
Amazon

As another one of Amazon’s many experiments, but analysts say that Amazon is making a real play for more market share. Amazon has approximately 36% of the $20 billion U.S. book market or about 70% of the e-commerce book market, half of the overall figure, according to Cowen e-commerce analyst John Blackledge.Barron’s Next reached out to Amazon for details about the new stores, but received a generic statement via email: “We are excited to be bringing Amazon Books to The Shops at Columbus Circle, Time Warner Center in New York City in spring 2017. Stay tuned for additional details down the road.” But based on some calls we made to the bookstores themselves, it sounds as if the company is taking a different approach to the bookstore.Books are presented face out on shelves with placards displaying user reviews and ratings. Traditional booksellers cram shelves with books, spines out.There’s a Prime tie-in, of course: if you buy a book in-store, it appears in your Amazon account purchase histo

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