When I first read the news paper, I was thinking why its not the largest circulated newspaper of India, reason is quiet simple , it don’t provide masala news , which is the necessity of the major part of the news paper reader segment.
If we come to the key points of the newspaper.
1. News quality its the best Indian newspaper in terms of news content as being the mass communication graduate I understand the necessity of unbaisness and quality in the news story. If you will look at the front page you will find the news story which you wanted to read. It provides the readers what they want in terms of news.
2, supplements : it provides supplements ranging from
Magazine
Literary Review
Open Page
Metro Plus
Business
Education Plus
Book Review
SciTech
Entertainment
Young World
Quest
Property Plus
the ad v/s news content ratio : Hindu is the lone pillar in the whole media segment which is still striving hard to provide the user the new content not advts. , if you go across all the other major newspapers like times of India(might be the choice of many reading the review , Hindustan times(same) contain 70 %advts in their news paper, a user is paying 1 or 2 bucks to read news not see ads.
why to subscribe to this newspaper every body might be thinking why to read this newspaper, answers lies in all the above qualities and few reasons I am going to state now, it caters all the needs of a metro user with its supplement like metro plus and regular features and articles are the cherry over cake.
It is published from New Delhi , Chennai and all the major south Indian cities.
Cost differs city to city..