You might be aware that’The Mobile Store’ is giving a deifinite prize out of the following 4 if you are purchasing a mobile phone from them.
1. Kodak camera worth Rs.10, 000/-
2. Apple Ipod with 8 GB memory
Cash back of Rs.10, 000/-(Gift voucher)
Holiday package.
Definitely looks attractive, when you are assured of any one of the above.
The fact is that you will not have the same probability in wiining the prizes. The ratio for these gifts in a lot of 1000 scratch cards will be as follows:1 unit of Rs 10000 Gift Cheque, 2 units of Apple 8 GB iPod, 2 unit of Kodak Digital Camera-1073 and 995 units of Family Holiday Package. Every scratch card will win any one of the four assured gifts mentioned above. But your probability of winning Family holiday package is almost certain.(995 out of 1000 chances)
This is mentioned in the terms and conditions for claiming the gift by The mobile store itself(https://themobilestore.in/mobilestore/faces/jsp/scratchnwinterms.html). I doubt how many will go through the terms and conditions before purchasing.
The Family Holiday package also has some loop holes, one has to pay Rs. 999 or Rs.2999 in advance based on domestic or international destinations respectively.
The package is not valid for certain peak periods like Diwali period(20th Oct- 8th Nov, 2008), Christmas / New Year period(18th Dec, 2008 – 8th January, 2009).
The holder of the holiday package has to utilize all international travel related services through TravelPort such as Travel, Sightseeing, Meals, extension of packages. These would be charged on actuals.
I don’t think after reading all the conditions the customer is really interested in purchasing the product for the sake of free gift.
Note: This review is not restricted to chennai store, it is for this advertisement campaign only.