I still remember my first phone which I bought inmy 10th standard from themobilestore.in that time we were not having or aware of ecomm websites so I used to prefer buying mobile either from the Stores or from Themobilestore.in
I have purchased Nokia6233 as my first handset in 2008 first I visited the store retail mobile store where the price was 7000 Rs but when I found thay if I buy it from website they give me 10% off.so I prefered to use themobilestore.in first time ever.
The website was good with simple user interface you just their look and place order for your phone not mich user interactivity as of now.but now-a-daya they have lose thwir popularity complete and are not competeing with flipkart and snapdeal.
Theu surelt have to do somethinf instead of opening new retail stores they should spend money on their online store people have completely moved to online from retail I had a good experience of buying my 6233 with themobilestore.in