Sales of ’’Times of India’’ is not because of its quality but the existence of paper as the oldest one. If the quality and transparency would have been the speciality of the paper then why people do opt & prefer regional papers than TOI. Addiction to a particular paper & its style may be the reason that people remain associate themselves with TOI otherwise there is no doubt TOI is not able to attract its readership at a constant growth. Bennett Coleman & Co Ltd is more a business company than a promoter of press or culture. If this is not true then why all the hindi publications of the company did shut down one by one except ’’Navbharat Times’’.