Analytically unraveling the happenings of seven days and serving us a crisp update of the top stories in a neat, non-biased manner is the weekly news magazine The Week. One of the reasons why a formerly fat edition the renowned India Today became a weekly magazine (slimmer and trimmer) as opposed to a fortnightly edition. The reason why a weekly edition is preferred to a fortnightly one is because there is less to catch up on. Everyone reads newspapers, watches the newsdesks on TV and still if there is some catching up to do, what better than a week’s update of the top stories in a news magazine?
The Week presents a comprehensive news report of the important stories and happenings of one week. News articles are all accompanied by eye catching headlines, well tabulated facts, figures, graphs, opinions, polls, comments, photographs, clippings, excerpts and graphical illustrations all wherever whenever required. A news flash that seems convincing, authentic, honest and one that does not pull any punches.
Interviews with people in the limelight, burning issues, young entrepreneurs, corporate news, deaths, obituaries, sinister mysteries, investigations, provenance, agitations, protests, gangsters, racketeers and syndicates it covers it all.
The Week has found a niche for itself. A people friendly magazine that is ideal for any traveler as a companion. One that abstains from any sort of innuendo and does not cause any calumny.
Key features besides the main cover story are
Mumbai Masala: covers everything from Mumbai’s layman to its glitterati, skirmishes to larceny.
Delhi Durbar: center’s happenings and some anecdotes from the past week.
Statescan: government news from different states
People: news about people in the limelight showcasing talents and achievements of luminaries.
The Sexes: a feminist perspective of any issue by Shobha De.
Quotable Quote of the week: quotes by politicians, stars, sportsmen and activists.
Forecast: your week’s luck predicted by K K Vamanan Nampoothiri.
Marginalia: a one-page article by Manjula Padmanabhan about society.
Global Village: news from around the world.
Managing Your Money-guidelines on how to carry on a personal budget with minimal hassle
Letters: letters to the editor, one of which (the best one) wins a prize.0
News You Can Use-news about some scientific upheaval or some new innovation.
Last Word-the last article of the magazine generally by Sreenivasan Jain, Sudha Murthy or T R Gopalakrishnan.
The only comic strip ‘tintin’ needs a special mention.
First punch is one political cartoon by Yesudasan.
Publishers
The Week is published by Jacob Mathews, Malayalam Manorama Press in Kochi, Kerala.
Its chief editor being Mammen Mathews.
Managing editor: Phillip Mathew
Editor in charge:T R Gopalakrishna.
In addition to all this they occasionally come out with a free supplement on some issue of public importance. Some news and information of immense help to the general public or a certain sector of the people. Like for instance something on diabetic healthcare, managing your income tax, management studies abroad, best colleges in India, yoga and so on and forth.
A subscription of this magazines attracts a lot of gifts. Just like any subscription you save some money when you subscribe to a magazine yearly or for a couple of gifts and accordingly you are gifted things like alarm clocks, Titan wrist watches, wallets or Manorama yearbook CDs.
Price: Rs 10/-
Well another attractive feature is its price. You gather a lot of information from it (much more than 10bucks) and in case you lose it or misplace it is just 10 bucks you’ve lost and if you have already read it, no one can steal your knowledge.
A 70 odd page magazine with an appreciable paper quality and an appealing presentation. Both of which largely determine the sales of a magazine. I personally prefer purchasing a magazine with superior quality and not seeing its quantity. How about you?