It wouldnt be wrong to say that this website promotes India. The website celebrates the unsung heroes of India. Very often I find the links to articles of TheBetterIndia on Reddit India with a good number of upvotes, which I might say happens only when the content is tasteful and that speaks volumes about the website. Also, pretty often Ive found other news publishing websites copying them.
If youd really like to read good articles on people doing great work in India, then this is where you head. I found my way to this website through reddit and have been giving a direct traffic to the website ever since. At a time when websites like Scoopwhoop and Logical Indian are receiving a great traction, I think this one too can strike gold. Its content does have the potential for virality.
It is pretty easy to use with simple navigation. The information it provides is amazing. Kudos to those who came up with the idea.