Yes, it is obvious that Thums up is a good product and after plenty of positive responses by consumers it’s clear that there is no any doubt about the product’s quality and in vogue among consumers however there are some types of demerit is there.
Like, thums up is segmenting as youth for very hard taste and throat action but if they provide 2-3 flavours for other segments then they wil be in huge profit, because it;s true that sometimes young people drink it and just compare with as energy drink and similar to RED BULL. Therefore it’s in vogue as hard drink. So they should emerge as quality drink maker also.