There was a time when there was no major cold drinks war going on in the Indian market as there was no alternate to the soft drink by a company called Parle Beverages
The name of this drink was Thums Up and though I grew drinking it, but it always used to be a nightmare
In todays market you have Coke and Pepsi ruling and the downgrading of the Brand called Thums Up.
Well as can be made out, this scenario was waiting to happen because the drink Thums Up is very soda pop to begin with, that is in other words it has a lot of gas
Many older people used to drink the Thums Up after eating their meals to ensure that it resulted in digestion of their food and I used to observe in restaurants these people burping very hard.
Thus the drink was nothing but a case of don’t fart and waste but burp and taste.
The ads of Thumps Up as on today also showcase Salman Khan potraying a mature and adult role and it is also understandable the fact that he has also played roles in films were he is needed to pass gas (remember Hum dil de chuke sanam) and (Hello Brother) where do you think all the gas comes from
well your guess as good as mine? its Thums Up or better it should be Burp Up