I started using this detergent some 6 months ago and it has proved successful. Since I am a bachelor I wanted a good detergent which reduced my workload of washing by removing 100 dirt.And this being a new product in the market and also from a good company I bought it. It washes your dirt almost clean except for some dirt on your collar parts that too only in certain materials (men shirts). After washing your clothes have a brand new look. I didnt feel any irritation during the washing process. Not only that I used to apply just a scoop for say 10 clothes and it works well.Since then I have been using this detergent and stopped using the previous one.