I personally think that bed head is one of the best products for the hair , just like redken and biosilk are .About a year and a half ago before I started using bed head I had gotten a perm and it had messed up my hair making it look like straw and even to the point of kind of feeling like straw . When I went to the salon to get the perm cut off they used the bed head on my hair to wash it and also stlye it and after they did my hair I noticed that it didnt look like straw nor feel like straw anymore ! And from that point on I have been using bed head . And beleive me people will start to tell you that your hair looks and feels very I mean very soft .