Search engine optimization is crucial for anyone who wants people to visit his or her Web site. You can place as many ads as you like, but most people are still going to find your site because of its listings in search engines or directories.
Search engine optimization is the process of making web pages attractive to search engines. In my work, I visit hundreds of web sites every month. Sadly, many of them are throwing traffic away; they look fine to the viewer, but ignore the basics of effective search engine optimization.
It’s a fact that most people who use search engines only look at the first one or two page of search listings. The goal of effective search engine optimization is to get your pages listed on those critical first pages for particular key terms.