Titan watches: The leader in Indian watches organized segment.
Brand image: Medium-Expensive, Formal wear
Why U turn: Don’t be amazed by looking at the title of this review. Titan watches have been categorized as formal watches and have been positioned in the minds of consumers in such a manner. But seeing the recent trends of likes of customers towards steel watches, the company is staking its earned brand image for the sake of earning the market in this segment.
One more reason for the company to foray in this segment is its inability to compete with watches in the premium category viz. swiss watches etc.
How far the company will succeed in remoulding its strategy is to be seen.
As for the product is concerned, it is a Titan product folks... if you are looking for value for money and have taste for steel feel watches... Go get it.