This one has always been my favorite. The shape of the chocolate is very distinct and makes it unique. Everyone identifies it easily. The chocloate content in it is perfect. Especially when you get to chew bits of white in between the chocolate, its just amazing. I remember the days when I used to wait for my aunt to come from Ireland just so that I could have my huge bar of toblerone. it is totally worth the price and the packaging is quite attractuve too!