My friend just purchased this product from some online shopping portal, since last few years he was looking for budget MP3 player and I think transcend is right choice for him, though there are so many similar products in the market why he choose that product this are the following reasons.
good battery life
easy to charge(you can charge it via samsung/sony mobile charger too)
water and shock resistant
sound quality is Good(indeed if you are using good quality earphones)
very easy to use and provided with the clip to attach to your cloths.
Fm and recording facility
last but not the least is price factor which made this product comparable with sony or apple this player is very affordable also provided with display.