Ease of application. Well I have been using it for a while and have five fifty ml bottle which have pump action very easy to dispense from the bottle no issues.
After use effect. After using the shampoo you will be able to feel the difference between before and after doing the shampoo. Your hairs will feel very silky and smooth very lovable to touch.
Fragrance. Well after doing shampoo its fragrance remain in your hairs for a while because its good one. Feel like you had professional hair treatment.