Turakhia tells Programmatic Insider in an email interview. “China is a large market, in fact the second largest and faster growing than the U.S. for online advertising. It provides incredible opportunities. As this deal would provide us a natural partner that is aligned to our interest, it was a huge consideration as we evaluated our options.”
Turakhia sounds undaunted by the maze of Chinese regulations.
“I personally don’t think it is more challenging in comparison [with the U.S. market]. It is just very different. It requires investments and