The portal aims at building a brand image P, but with no product association . there is no product association with this brand . Instead they are looking n want it to be defined as a life style , a youth centered lifestyle . There are a number of channels on line , for music , movies chatting and even a youth alert channel , where social issues concerning youth are discussed . The portal provides a platform to show case one’s abilities and talents and aims at rewarding intellectual capital.
For every contribution, one is rewarded with virtual currency called Yenom , Even for registering one is awareded 100 yenoms. one yenom is equivalent to 1 rupee . The yenom enables micro payment , payment in small quantities over a large period of time . Every yenom one earns is credited to the Uth vault .Presently there are 50, 000 products that can be purchased by registering planet members on line with the Yenom . The portal also has games . The highest scorer of the week in the car racing game will be presented with uth planet car , there is also a motor cycle . One also gets Yenoms for being highest scorer of the day . Check it out it is a cool one over all