My hubby always goes for VanHeusan.The colour and texture cannot be compared to any other brand be it Zodiac, Vivaldi or Arrow.The colour doesn’t fade easily and the collars are long lasting.It can be worn at formal gatherings, offices and on any other occasion.The only negative feature may be the cost factor which is slightly more the the ordinary.But it is definately a cut above the rest and for the people who simply go for the best.