I read this book 3 years ago. I needed to cherish this book more. The thought is extraordinary and the parody is gnawing, however I just didnt leave adoring this conversation of commercialization, unscripted television culture, and the American equity framework. I never truly feel like I got a handle on Vernon - he is mind boggling with muddied goals. I would suggest this book, since I can perceive any reason why others would get something from this regardless of whether it didnt hold me.