Recently I have undergone with severe cold that I couldnt even in-take by breath properly. I used other balms which I felt unreist to the hard flavour they use in their products( Zandu Balm, Amurtanjan) . Using Vicks Vapourub solved my problem and made me feel relaxed, since it doesnt contain any hard flavoured content in it . Vicks Vapourub is highly effective and I would highly recommend to the one who suffer from cold . The money I spent on this product is very much worth and I am using it from now when there is need of vicks vapourub the great replacement to all balms while suffering with cold. Some would bother about their kids using the other balms which gives them irritation as well. Highly Recommend to the kids.