"VIM"a well known name in dishwashing products. I have been watching the usage of this at my home for almost many years. Beside mine it is also a well known name for every household. I have been using this from the begining of my college days. The bar runs for a longtime, once purchased it can be used almost for 30 days if used to clean utensils for a single person's cooking. It gives a shining glaze to the utensils and if cleansed properly no traces of dirt can be found on the dishes and other utensils. At last I can say Vim is an established brand and as the name suggest it cleanses the utensils like mighty vim.