VlCC is a Brand and I believe it. Almost 1 month Before I use the blech and get instant result on my face. This bleach is not so harm your skin aa the other product do. It is little costly but it worth to pay. In the box You will get 4 items, 1 - Pre cleanser, 2 bleach Cream, 3 Activator, 4 Post moisturizer. You can read the Application Detail and apply it on your skin, you will get best result.