Hutch the service provider that is fetching a lot of money these days in Gujrat is spreading its coverage to villages also. Its been good that a service provider has felt the use of rural mobilazition. I am really happy with the service although my village has not been covered till date but feel it will be covered pretty soon. It has a lot of facilities. Airtel is good but lacks coverage in rural areas. BSNL has been throwed out by the company people. Idea has lost the market. The Honkong based giant Hutchion whampoa, who took cellforce who was also the market leader and made it even better is now taken by Essar. the takeovers have made the company even stronger. My first choice was to have Yahoo messanger and that was first on Hutch. the biggest benifit is tie up with yahoo.co.in. I like the code based activation and deactivation of services and most of them are done on toll free numbers now a days. I had to de-activate caller tune of my friends Idea and that needs to be done bu calling not by entering a code, the operators are charging like anything but Hutch undersdtands it now a days.