I really like the concept developed and implemented by Vodafone company in their zoozoo commercials. It is actually very impressive and much better than the ofher commercials launched by Vodafone or any other operator.
I personally think that rather than spending crores of rupees on hiring celebrities to do a TV commercial, its much much better to come up with an innovative idea which is cost friendly and moreover, innovation is what the nation wants! So thumbs up to Vodafone(y)