THE PICTURE QUALITY IS REALLY VERY GOOD AND AT THE SAME TIME IS SOOTHING TO YOUR EYES.I HAVE USED THE TV A GOOD EXPERIENCE.I AM VERY MUCH A FAN OF VU PRODUCTS AND FIND IT TO HAVE AN EXTRAEDGE OVER THE OTHER COMPANIES.I PERSONALLY RECOMMEND TO BUY THE PRODUCT AND KINDLY SHARE THIS INFORMATION WITH YOUR FRIENDS IN CASE THEY ARE INTERESTED IN BUYING A 4K FULL HIGH DEFINATION TV.THANKS FOR GIVING YOUR PRECIOUS AND VALUABLE TIME.And is beneficial too.