Hindustan Lever Limited Misleading Consumers . 1 Kg Wheel Powder Smart Shrimati Bachat Pack. At Mumbai suburbs, to promote sale of 1 kg of Wheel Powder , Hindustan Lever offered the following schemes under Smart Shrimati Bachat Pack 1. Rs.5/- off COUPON printed on the 1 kg Wheel Powder smart shrimati bachat pack, if you purchase a “:Lux Festive Glow Soap“ priced at Rs.13/- Mrp. and valid till 30th June, 2006. For the dealer/retailer it offered to reimburse Rs.5/- + 0.25 paise as handling charges who sold the Lux under this scheme. However most of the dealers at Chembur and Deonar refused to accept the printed cutting and or give discount of Rs.5/- on the soap saying that (a) they are not interested in the meager 0.25 paise as handling charges offered by the company. And (b) they have been refused reimbursement by the Promoters of this scheme – as stated by A.P.Mani & Sons a large retailer at Chembur Station, who refused to accept the coupon on 13.06.2006. and from whom I had bought the Wheel Smart Shrimati Bachat Pack sometime in May, 2006. 2. Rs.3/- on the Lifebuoy Soap with same handling charges and same excuses. For information one is supposed to write to :Smart Shrimati Bachat Plan, C/o.Alpha Data Centre, P.O.Bag 3904, Girgaum H.P.O., Mumbai 400004. Is the Female consumer being fooled and taken by a ride by Hindustan lever Ltd.? Did it not keep the Dealers/Retailers informed about the scheme ? and did it really refuse the Dealers/Retailers , who in turn refuse Consumers ? Legal and appropriate action is required and must be initiated in the larger interests of the consumers. Specially female consumers who it seems, Hindustan Lever Ltd., finds a gullible and easy prey.