I am smoking since last 15 years, from my age of 18 years. I started smoking with Burton then Gold Flake then Four Square and then finally to WILLS. Since last 10 years I am smoking Wills and enjoying. I regularely smoke 15 cigarettes in a day and I used to buy pack of 10 cigarattes.
In last 10 years I have never faced any quality problem with Wills, same taste they have maintained with superior quality.
Packaging almost same from last 10 years, yes packaging quality is now much improved.
Wills is for those people who likes to smoke hard cigarettes. Compare to Gold Flake and Classic it is hard but compare to Bristol it is very light. Close competetion is with Four Square but FS is not thats motth as Wills and quality is also point of concern for FS.
Filter of Wills is of high quality and it does not give burn effect while amocking at the same time provides "KICK".
One more thing which I like in Wills is size, it has odd size which no other cigarattes is having.not regular.not small.Navy Cut.I love Wills