Earlier there was only one horlicks.people prefered this horlicks as supplementary food item. As many other food items enter into the market. There a huge competition between the companies .
the sale of market decreased. to make horlicks good sale, the company adopted this method of gender based food with a different taste aas men horlicks, women horlicks, junior horlicks etc. it is only marketing tac tik nothing much to differentiate.