Woodland products are just overpriced, from my personal experience I only buy woodland products on sale, yes the quality of shoes of woodland is upto the benchmark, yes the design of jackets are better.
But still if you think you can get better shoes in adidas, nike, puma etc and same we can think about jackets and clothing.
But yes there are designs of shoes by woodland that makes you buy them even when its overpriced, I personally prefer others over woodland as for the price I only get shoes at woodland I can buy a pair of shoes as well as a t-shirt from adidas and for woodland I am talking about shoes above 5k.