I bought this wow aloevera gel after seeing many positive reviews.But I truely say that guyz its really a useless product.I cant say this done anything for me rather than reaction to my skin.Its having a gel like consistency.No colour is addded, thats right it was a clearly transparent gel and free from silicones, mineral oil, parabens etc and no use also.There is a fragrance in it but not too deep smell, very light smell.I used to apply this at night before going to bed.I got a burning sensation at the first day itself.But I never taken it as concern .Then the next day morning I got itching on my face and when I look my face I felt so dry, flaky dull and irritated.given no hydration to my skin at all.I got really sad. extremely waste of time and waste of money and morethan that bad reactions on to the skin.Its reaction on my face completely downed me.Its really terrible product. I never buy this again , hate the product very much.