I am a regular user of orbit chewing gum. I use only spearmint flavor. For past few days, i am observing that the packaging quality gone bad. Wrigleys drops the quality of the packet significantly. If you try to open one piece of chewing gum, the package will break for second chewing gum. It means if you want to take one chewing gum, two will come out and you will have to chew both.
I guess it may be due to following reasons:
Maximize the profit by reducing the quality.
Management policy to increase the consumption by twice. (by chewing two gums because while trying to break the package for one gum, the package for two gums will break.
Whatever may be the reason wrigley has to come-up with good packing.