ICICI Prudential Life Insurance Co. Ltd. is a new Insurance Company. This company has started marketing Insurance Policy. Probably the company is no. 1 in the private sector also. The trust that Life Insurance Corporation of India had similar trust people share for ICICI. I feel buying insurance is a must. BUT read the last paragraph of the policy document for ICICI policies. The policy document is a booklet which one gets after he buys the policy. The policy document says a very important point as far as a investor is concern. It may review the premium and after 5/7 years and may increase the premium or may reduce the sum assured incase the policy holder does not want to may this increased premium.