Writing is the most profound way of expressing ones thoughts.Pen is mightier than the sword.....
When one writes review always give your own opinion and not a rented one.Write what you know about the product or issue and not someone elses idea.Be yourself in what ever you do........so also write whats on your mind.
Be precise, dont write lengthy reviews and bore the reader.Remember that a short review or writeup is more interesting and catchy than a boring lengthy one, so keep your idea short and to the point.
Try not to digress from the focal point.........like dont beat about the bush, try to be clear in what you want to tell and make sure you hit the point.
Always address the review in common.Dont write as if you are focussing on one particular community or sex, see to it that it is a general idea.
All the best