Eveready, Dabur Chyawanprash, Nerolac Paints, Pepsi, Cadburys, ICICI Bank, Parker, Maruti Versa??.you name the brand and will find Big B endorsing it.
Should **Big B** endorse so many brands? Should he go for endorsing everything which is offered to him? My opinion is that he should not go for anything coming his way. Big B has a personality of a sophisticated and bold personality with an art of influencing others.
Big B seems to be something of a blessing for Indian advertisers when it comes to imparting freshness, vigour and most importantly, respectability to brands. But what is at stake by endorsing so many brands is Big B?s own personality.
People are getting confused about the various brands. For eg Amitabh while endorsing Eveready seems to be a man with a sophisticated personality but while endorsing Pepsi his personality is of a kind of youth. This leads to a kind of confusion with the brand identity.
Big B should endorse so that brands get leverage and his fans get to see him more on the silver screen but he should be elective in the brands he endorses.