Suggestion;
1 introduction of a new brand may tum the market oligopolistic butt will be increase the market share.
2 lokk a style should not be over stressed as compared to quality and mileage.
3 yamaha does not have any successful 150cc bicke.
4 second research show that yahama has good brand awareness. but when it comes t real market it is an illusion.
360 degree marketing approach with aggressive promotion compaigns should be followed.
focus should be on young teenagers and executive as they represent largest portion of the bike user segment