Founded in 1985, Yamaha entered Indian market through a joint venture. Sixteen years later in 2001, Yamaha became a fully owned subsidiary of Yamaha Motor Co, Ltd and in 2008, it again formed a joint venture with Mitsui& Co., Ltd. India Yamaha Motor Private Limited(IYM), has three manufacturing units in India located at Surajpur in Uttar Pradesh, Faridabad in Haryana and Kanchipuram in Tamil Nadu. These manufacturing plants are well equipped to produce scooters, motorcycles and its parts used in models for sale in domestic market and for export. IYM currently has a wide range of motorcycles in its product line-up including CKD and CBU units. Recognizing the fast paced growth of the scooter segment in India,