With a name and a strategy formulated primarily to confront Xiaomi and other low-cost Chinese manufacturers head on, Micromax’s Yu has done pretty well for itself so far. Now on its fourth release in less than a year, the company seems determined to mop up as much of the sub-Rs. 10, 000 market as it can. Yu is sticking to the weekly flash sale format and it’s unlikely that there will be huge quantities of the new Yunique up for grabs.
Expect demand to be high, because this phone promises an HD screen, 4G LTE, a snappy processor and even a high-quality camera - all for just under Rs. 5, 000. If the company can pull this off and ensure reasonable supplies, it will pull attention away not only from Xiaomi and the rest of the new Chinese companies in the market, but also the likes of Samsung and other higher end multinationals. This is interesting.