With the onslaught of Chinese smartphone makers, homegrown companies are surely facing the heat. In what is increasingly becoming a business model, many companies are selling smartphones online-only. Micromax’s online-only smartphone arm called YU Televentures has already released the Cyanogen OS sporting YU Yureka in the past, and on May 12, it released another device called the YU Yuphoria.
While many had expected a high end device, YU instead released Yuphoria, a budget device with a metallic frame. The Rs 6, 999 price point, which has become a standard among budget 4G devices, was also adopted by the YU Yuphoria. Let us see if this phone has what it takes to be first choice for budget phone buyers.The design of the YU Yuphoria is impressive, considering it has employed a metallic frame.
The rear cover is made of plastic and is removable. The rear cover itself isn’t that sturdy. The metallic frame is rounded and gives a good grip on the phone, helped in part by the matte finish on the rear cover. It comes in two colours, Buffed Steel with black cover and Champagne Gold with white cover.On the top you have a 3.5mm audio jack and at the base there’s the microUSB charging/data transfer port.
On the right hand side there are the volume rocker buttons with the power/standby button lodged between the volume rocker. This arrangement although unconventional, is quite ergonomic as you are not left hunting for the power/standby button.