At the beginning of 2015, Micromax launched the new Yu brand and series of smartphones. These devices are only available online but offer great specifications at low prices, focusing on the increased customisation options offered by the CyanogenMod operating system that Yu preloads onto its devices. The Yureka(Review| Pictures) and Yuphoria(Review| Pictures) both offer the benefits of customisability and great specifications at competitive prices, and have enjoyed some success.
Yu’s third product is the Yureka Plus. At Rs. 9, 999, it’s Rs. 1, 000 more expensive than the Yureka, and adds a bit to the spec sheet to justify the price hike. The two big changes are a higher-resolution full-HD screen and a new camera sensor that should improve photo quality by a bit. We go into the details to find out what the Yureka Plus is all about