Micromax’s online venture, Yu, is off to a great start with the Yureka, thanks to the attractive selling price. At Rs 8, 999, the Yureka goes head-to-head with the Xiaomi Redmi Note 4G ( which is still Rs 1, 000 higher) and Asus Zenfone 5, and maybe even the Lenovo A6000, which is expected to launch soon.
As it has the CyanogenMod 11 OS, the Yureka offers countless possibilities of tweaking the device. Despite the similar OS, it would not be fair to compare it with the OnePlusOne, as the OnePlus One is priced at Rs 21, 999 and has higher-end specs.