As a client of Zerodha for more than a year I have been experiencing its merits and demerits thoroughly with my full satisfaction. In comparison to the other leading brokerage firms, I can mention the following points of appreciation in support of my appraisal for Zerodha.
In contrast to most of the leading firms, the account opening procedure is extremely simplified in both of its online and offline ways.
Its billing details are crystal clear. There is no hidden or ambiguous charges which many a firm involves.
Here the brokerage is the lowest one, highly beneficial to the traders.
There may be some objections regarding the customer care which are in practice unavoidable and present in all broker firms. Here these situations are rare and always in such cases I recieved instantaneous response to have the quick solutions.
Problems with the server is common to all. But with Zerodha the problem is less frequent. Moreover its online arrangements are so good that nobody requires to go to the office of the broker in any situation.
Every broker firm offers the online trading softwares of their own which are oftenly complicated and cumbersome in installation and application. But among a number of softwares, offered by Zerodha, I have been using Pi and Kite which are superb for their simplicity in installation or application.
There are a large variety of order techniques. Here entry and exit by a single order, trailing stop loss and order from the chart positions are possible and pratically immeasurable helping tools for the traders. I know no other one of the brokers offering this feature.
Charting is simplified and flexible supported with a large number of indicators and oscillators alongwith the capability to order directly from the chart.
Payin and Payout are performed reliably in hazardsfree online in shortest possible time.
So I recommend everyone, new or experienced, to trade through Zerodha.