Zerodha with a unique name and meaning, no Barrier Zero + rodha ( Barrier in English) is emerging as a single largest Discount Broker in India having customers exceeding 75, 000 and daily turnover of 7000 cr.
When it come to customer support, Zerodha delivers a consistent and often memorable experience. Most of the time, the queries of customers are answered by the CEO of company itself or by experts in that field. Opening account with them is a breeze and hassle free. As per my personal experience, within an hour of completing the application online, a Zerodha representative called me to welcome and explained all initial questions I had. He also guided me to read Z-connect, an interactive blog written by experts which I feel is detailed but simple to understand and is a cool place to learn for amateurs.
Being a discount share broker, my expectation from Zerodha was to charge minimum share brokerage for my trading, that comes true by paying 20 Rs or .01% per executed order whichever is minimum for F& O, option, commodity and currency trading.They have made trading in Equity Delivery completely Free . As Zerodha is not a 3 in 1 brokerage, there is initial work to setup the account but any online bank can be linked to Zerodha.
For Demat, Earlier Zerodha was having tie up with ILFS but now they have their own DP Service. Transfer between trading account and Demat account is seamless if you open Demat account with zerodha. With them, you can trade on Equity, F& O, Commodity, and currency on NSE, BSE, MCX and MCX-SX, Mutual Funds . Unlike other discount Brokers, Zerodha has branches in 20 cities of India other than Banglore main office.
Now investing in Mutual Funds is also possible with Zerodha. They recently facilitiate traders to now invest in Mutual Funds with them.Investment option for IPO, FPO and OFS ( Offer for sale) are not available with Zerodha which is pretty much standard with all the discount share brokers.
Zerodha Reward programmes like refer a friend and Get an Affiliate link gives you an opportunity to earn 10% of brokerage or Rs 2 on every trade executed by your referral.