Zomato is the foodie’s guide to food ordering. Rather its ordering made easy. But the ratings on zomato for any particular eatery in town is too misguiding and biased. I find lots of fake reviewers posting fake reviews simply to pull down an eatery. Even cannibalization between competing eateries is extremely commonplace on this portal. Ultimately it becomes too difficult for the end user to order as the decision mostly depends on the restaurant rating. Hence really good restaurants serving good food suffer in the hands of fake reviewers as people see the ratings and order.
Last week I ordered home delivery from a restaurant in Noida with a rating of 3.9 and the food was disgusting. The reviews on their zomato page was penned down mostly by friends and relatives or maybe the restaurant owner thus fooling customers like me who order food simply by seeing the zomato rating. Likewise, a restaurant having a poor rating on zomato turned out to be a clear cut winner with superb delivery timing, customers service and ranked high on taste.
Ultimately portals like these are misleading and my food ordering experience does not depend on the zomato ratings.