At a time when television programming has hit an all-time low, the world seems to think they’ve hit jackpot – the profusion of shows that clutter today’s TV are taken to mean variety and superior programming. What people fail to realise is that the actual content of these shows is mediocre at best and quite terrible if you tell the actual truth. They seek only to entertain, not impart any kind of knowledge. I think, like always, we should look at history to replicate success and engineer learning at the same time. An immediate example that comes to mind is the Bournvita Quiz Contest, a show that amply demonstrates programming that is beneficial to all viewers. The BQC had a simple format: student participants were asked quiz questions by a dynamic host. But it served its purpose so beautifully because it served to entertain and educate at the same time: edutainment! A celebrity was thrown in on every show for excitement, while the question-answer session brought in the teaching element. If you ask me, that's the kind of programming that kids need today: interactive learning on a mass scale. Any idea how to revive the BQC?