Of late, I have been noticing that quiz shows are on the decline. After the ESPN school quiz Olympiad and the Bournvita Quiz Contest, there have been no edutainment shows that have created an impact. I wonder why that is... Is it because no one wants to learn anything anymore? Or is it that there is no audience for quiz shows? Our children are being deprived of an education through the single most popular mass medium – television. After the advent of the Internet, people seem to have forgotten that it is actually the TV that has the most reach in a country like India. The BQC, for example, used a simple format in a dynamic setting: a charismatic host (Derek O’Brien), a set of well-crafted questions and participants, who kids can identify with – other kids. It was a sure-shot recipe for success – fun, with learning. As opposed to the senseless entertainment onscreen these days. I wonder where those programmes went… BQC people are you listening? It is time you made a comeback!