Funny thing that's happening right now to me, so I wanted to write about it.

It seems that some fake reviewers from Yebhi.com have learned some techniques to improve their fake reviews, writing a negative one against a competitor, not too big to start an open war, while promoting their own brand in a nice fashion.

Several points taken, I wrote under the positive reviews about what I though of such, and, as it seems they put quite a lot of effort into faking it, it caught their attention as they planned to write an other fake review with a different account. Hence, they started by attacking my own review (which I wrote for the sake of trying to write one to be honest, but still genuine) and distrusting me, so that I cannot write anything under their posts now. Then, they wrote a positive review about Flipkart but only about items not being sold in Yebhi.com, they "played safe" as to avoid cannibalization and go for perhaps the most trusted e-commerce in India. But I could no longer say a word.

Ultimately, they trusted the new fake identity that was created to write the fake review (originally), going to the extent of sending online free gifts to mimic a friendship. That other identity hasn't done anything apart from trusting the one who wrote the review, its now a complete void avatar....

So, all in all, instead of spending so much energy in trying to protect your fake reviews, what about improving your service and selling up-to-date genuine goods? Or at least write the reviews right from the beginning instead of going into such an argument. I've got time to spare you know, as I am not paid to do that ^^.