Vodafone has done it yet again. And I do not see the pug in any misery after it is been replaced by celebrity "cute" characters, known as'zoozoo'.

What on earth is a 'zoozoo'? I can't stop smiling the moment they appear on screen. They are just fantastic!!!

The concept, the shoot, the music, the body language, the speech, the message...all bang on!!!! So we all can have more reasons to see IPL coz these ads are scheduled to be aired through the tournament.

All right. Some gyan, so that you love these characters even more. There are 25 commercials made on Vodafone's value added services! And the IPL will roughly run for 25 days. So here you have one commercial everyday!

Hi25 for that!

The ads are made by Ogilvy, one the best ad agencies in the country. And now the trivia! We may just think that they are animated characters but it's not true. They are people with zoozoo costumes. I didn't believe it at first but yes, some postproduction animation and zoozoo actually breathe.

Zoozoo characters are one of them most discussed characters in the last 3 weeks! Every, almost every person I meet, zoozoo just comes into conversation from nowhere. And so I thought, why MS has been deprived so far!!! And yes, I have also put a picture that you might enjoy looking at. Click for a larger view and save. Smile. :-)

Cheers for Zoozoo, cheers for Vodafone. I have an Airtel connection! sob sob :(

verve

zaara